Why Most Plan A’s are Proven Wrong


Welcome to Episode 3 of Ask Ande Startup Solutions. Have you seen those meme’s that say: There is no Plan B! That’s crazy talk! Any business founder will tell you that their initial idea (Plan A!) morphed and pivoted into what they actually launched, sold and scaled.   Why is this? Well, entrepreneurs are well…

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Why Your Startup Needs a Compelling Brand Promise


There is one essential startup strategy I believe is the foundation of every successful business – and it’s the Brand Promise. Before you choose a name for the business… before logos and graphics… before you build a website or design the details of your product and service offerings… you must develop a clear and compelling…

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3 Powerful Daily Practices for Startup Founders


These 3 powerful daily practices have helped me stay tuned in, turned on and jazzed up with my businesses. Especially when I was hiding under the covers and asking myself “Ande what were thinking… starting this business… this will never work!“ Do those thoughts sound familiar? It’s all about creating the best mindset for a…

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Make Your LinkedIn Network an Introduction Machine

Are you a promiscuous connector on LinkedIn? Saying yes to anyone who swings by with a wink and a smile? LinkedIn is only as powerful as your network… and your network is only as powerful as you choose to build it. When you carefully construct a network of quality connections on LinkedIn, you will be…

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Get Smart About Email Marketing with Stephan Hovnanian

Do you struggle with justifying the need to have an email newsletter for your business? Would it help to learn some tips and techniques to overcome these challenges and create awesome, engaging email newsletters that generate an amazing return on investment? (Waving YES here!) Digital Marketing and Online Presence Expert +Stephan Hovnanian shares his secret success tips…

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Legal Survival Kit for Entrepreneurs

Ric Gruber

An ounce of prevention is worth a pound of cure! Legal documents play an essential role in protecting the interests of the business and business owners. Company by-laws, operating agreements, non-disclosure agreements (NDAs), employment agreements, memorandums of understanding (MOUs), licensing agreements, non compete agreements, online terms of use, privacy policies, share purchase agreements and shareholders…

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Keep Your Brand Promise, Keep Your Customers with David Brier

“Rules enable one to follow. Knowledge enables one to lead.” ~ David Brier Have you been following the 4 Deadly Sins of Branding? Or perhaps you have your branding frequency dial tuned to WIIFM (what’s in it for me) instead of WIIFT (what’s in it for them)? Our Guest this week on the Possibility Partners Show, Brilliant…

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Prevent Entrepreneurial Poverty with Mike Michalowicz

“Profit is not an event. It’s a habit.” ~ Mike Michalowicz By his 35th birthday Mike Michalowicz (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to…

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