Chris Yates: The Power of Storytelling for Your Brand

Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. When you tell a good enough story about your brand, people will not only get invested, they’ll want to buy from you. Your brand has a story, and this episode’s guest, Chris Yates, shares how to tell your brand story…

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How to Protect Your Most Valuable Business Asset

Hooray! I’m so happy you’ve decided to Trademark your business name. Although federally registered Trademarks are not required, I believe it’s the best way to protect your business and your brand. I’ve heard folks say “I own the domain name for my business, so I’m fine.” Or, “I just add the TM beside the name,…

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When Does Email Marketing Really Work?

After reinventing and rebranding myself a few months ago as Chief Possibility Officer for the Possibility Partners platform, I began building a subscriber base using the current marketing tactic of providing a free download. As I watched my subscriber list grow, I began to question if email marketing campaigns were still valid and worthy of my efforts…

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How to Build Trust and Faith in You and Your Business

We all know there’s no guarantee to success, but there is a secret ingredient to help you reach a successful outcome with your business, and it’s called Consistency. By always acting or behaving in the same way, you build trust and faith in you and your business. Consistency doesn’t mean being the best at something,…

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Perfection is the Adversary of Creativity and Progress

Yoo Hoo Entrepreneurial Adventurers! Did you know perfection can be the adversary of creativity and progress. It’s true! In any area of your life… if you wait until the timing is perfect… or until you have the money… or until you lose the weight… or until the stars align… you are going to be stuck…

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What Do a Business and a Marriage Have in Common?

Remember when you and your business met for the first time? When that smiling, seductive, oh so brilliant business idea flashed across your mind’s eye… and you said to yourself: “YES, that’s the ONE!” As you giddily contemplated your business idea during those early incandescent days, the range of possibilities grew ever more enticing. Sleepless…

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