“The most urgent work is the work of dancing with our fear, because the fear is the real reason the work isn’t getting done.”
Seth Godin‘s quote spotlights a common challenge startup founders often face.
It’s easier to check off tasks on a To Do List than look at the real choke hold on a new business: the founder’s fear.
Whatever fear you’re facing, pushing it away or ignoring it will not work. You must hold it, talk to it, acknowledge it… then blend it into the daily mix.
Just like bitter tasting baking soda is part of a delicious chocolate cake… fear is an ingredient in your startup life that must be blended into the day, not swept under the rug or pushed away.
Taking action… even the tiniest of steps… towards a result will lighten the load of fear and uncertainty.
Pull on strategy threads… test hypotheses… find new resources. These are action steps that can help shift your mindset.
Okay… so maybe these threads don’t pan out… but they’ll show you what won’t work for your business or what’s not available at this point in time.
The process of pulling on threads feels so good because you’re taking action and you’re making progress.
And progress equals happiness!
I recently saw Kickstarter Cofounder Yancey Strickler speak at Entrepreneurship for All’s annual summit. Along with many wonderful startup stories, Yancey specifically focused on his personal challenges with managing fear as a startup founder.
He shared: “The hardest part of building a business is managing your mindset … thinking clearly and with conviction during high levels of fear and uncertainty.”
See? It’s not just you. Even the most successful founders can be crushed by mind-numbing uncertainty.
If you’re feeling overwhelmed managing the daily challenge of fear and uncertainty from your business, please reach out to me. I can help you blend these feelings back into your startup landscape… so you can return to taking action and making progress with your business.