How to Protect Your Most Valuable Business Asset

tm-symbolHooray! I’m so happy you’ve decided to Trademark your business name. Although federally registered Trademarks are not required, I believe it’s the best way to protect your business and your brand.

I’ve heard folks say “I own the domain name for my business, so I’m fine.” Or, “I just add the TM beside the name, and I’m good with that.” That would be a NO to both comments.

If someone starts a business with the same or similar name as your business and they get it federally Trademarked, they can legally have you cease and desist doing business under your business name. In addition, it’s against the law to use the TM symbol if you don’t have a federally registered Trademark.

Here are four recommended ways to federally register a Trademark for your business name:

Do It Yourself: You can apply online using the USPTO’s website. The fee is $275 – click here to begin.

LegalZoom: for $169 – $189 Legal Zoom provides a database search, reviews your application for completeness (you filled it out) and files it, and provides 30 days of free legal advice with one of their attorneys. Click here to learn more.

Ande Lyons: I do a database search on USPTO, fill out and file your application for you, provide email support until you receive your Trademark, which usually takes 4 – 6 months. I have successfully Trademarked four Brands, one of which was denied, and I turned it around to a yes without using an attorney. Andelicious Trademark Package: $500 plus USPTO filing fee of $275. Click here to get started.

Your Attorney: most attorneys quote $1,500 – $3,000 for their trademark filing services.

What makes a trademark different from a patent or copyright? They’re all intellectual property, but here are the differences:

  • A trademark protects a brand
  • A patent protects an invention
  • A Copyright protects original artistic and literary works (songs/movies/books)

For example: If you have an invention that you’re selling and using a song to promote the product, you’ll be applying for all three!

Thank you for protecting your most valuable business asset with a registered Trademark. If you’d like help with other challenges you’re facing as a business owner, I’m here for you and would love to work with you. Click here to learn more about my services or shoot me an email. MUAH!

© 2015 Ande Lyons

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