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Posts Tagged ‘To Thine Own Brand Promise Be True’

To Thine Own “Brand Promise” Be True

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“A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company.” ~ Jean Wilcox   Yoo Hoo Entrepreneurs! Have you patted yourself on the back for being courageous enough to hop on the entrepreneurial ride? Go ahead… you deserve…

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