Do you have a service-based startup idea but are uncertain about taking that Big Leap from the Guaranteed Paycheck? A Mom to four boys and the primary breadwinner for her family, Marketing Advisory Network Founder Samantha Stone shares all the gritty details from her startup journey.
A successful business owner today, it was not so easy when she launched her B2B marketing business in 2012. Samantha reveals what compelled her to take the Big Leap, what kept her awake at night, how she manages the 3-legged stool business model for a service business, her best marketing advice for a service business, her strategy for staying relevant year after year, and how to end relationships with clients who are not a fit for your business.
Please click play to tune in to our engaging conversation and learn how you can make the Big Leap with your Startup Idea!! ♥
Please click here to review 99Designs – Samantha’s suggestion as a terrific resource for logo design (and wordpress websites!).
Unleash Possible – A Marketing Playbook that Drives B2B Sales
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.
Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who unleashes the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, researcher, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
The time Samantha and I were speaking at the same event and found ourselves on the same fashion plate with our black, red and white colors – woo hoo!!