Have you been following the 4 Deadly Sins of Branding?
Or perhaps you have your branding frequency dial tuned to WIIFM (what’s in it for me) instead of WIIFT (what’s in it for them)?
Our Guest this week on the Possibility Partners Show, Brilliant Branding veteran David Brier, lifts us out of backward boring branding and into magical meaningful branding … so we can proudly say “YES… our customers DO give a $&#! about our brand!”
David is often compared to a cross between a triple shot espresso, a comedy club and a TED talk!
For three decades he has provided branding strategies, brand identities and package design for startups, retail, technology and tourism brands around the world.
From the five words you must know to have a great brand… to a sensational example of packaging reinvention for a luxury brand… David covers everything to help you and your brand soar!
If you’re ready and 100% willing to put compromise on the back shelf and take a stand for what’s awesome, rebellious and inspired, then click the play button below!
Thank you for tuning in – grateful MUAHs!
PS: Here are the videos David mentioned during the show: What is Branding; ROI: Return on Ingenuity; and David Brier on Burgers, Eskimos and Being Exceptional
About David Brier
David Brier, a recipient of over 345 international awards, has been written about or featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, the New York Times and Business Insider. Ranked by Klout #3 in the world for Branding, David serves a client base throughout the US and internationally helping established brands, startups and even cities rise above the noise.
Shark Tank star and NY Times bestseller Daymond John says, “David Brier is brilliant with branding” while sales expert Grant Cardone calls David “a branding genius.” In fact, David’s interview on Grant’s Power Players program reached #1 on iTunes.
His videos on branding have been shown around the world with What is Branding having gone viral with over 261,000 views worldwide. David, a lifelong advocate of the independent entrepreneur, was recently presented with a Presidential Ambassador for Global Entrepreneurship pin by Daymond John.