In 2018, our guest, Tara Williams tried to find a weighted blanket her six-month-old son could safely wear to help soothe him and extend his one hour sleep windows.
Shocked there was nothing available for this age group, she decided to create her own blanket, and the idea for Dreamland Baby was born. In 2019, Tara launched a successful Kickstarter, and a few months later launched an e-commerce store.
Prior to Dreamland Baby, Tara spent 10+ years in the medical device industry in business development, and held marketing and sales positions at several startups.
Tara graduated from Bentley University with a bachelor’s degree in finance in 2009 and she now resides with her husband and FOUR children in Danville, California.
Tara takes us step-by-step through her bootstrapped journey to launch her eCommerce business, sharing outstanding tips and advice for anyone considering this business model.
To learn more about Dreamland Baby, please click here.
Please click here to watch my LTV/CAC ratio video – have fun!
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