How do you transition an online dating site for foodies into a consumable products brand? Our guest, Luvafoodie.com founder Michelle Mazzara, shares her spicy startup story!
In 2014, Michelle decided to follow her dream and launched Luvafoodie.com, a brand for single foodie folks to meet. While Michelle had strong marketing and branding skills from her 20+ year career in product marketing, she was challenged to figure out how to build a website and create an online community.
As many founders experience, once Michelle launched Luvafoodie, she saw opportunities to include consumable brands and began adding products to her marketing strategy.
She quickly realized sharing products and brands was more in alignment with her core skills, and so she shifted the website from a dating website to a social website for all people who want to share in their love and passion for food and beverage.
In 2016 Michelle was diagnosed with heart disease and due to complications from surgery, she suffered a heart attack. This changed her life and her perspective of what she really wanted to do with the brand and her vision for the company.
Michelle shares her journey of transparent transitioning with her brand, while building a vibrant, online community, including:
•Building a brand by emotionally connecting with customers
•Creating a jingle for Luvafoodie
•Leveraging social media to build an online presence and business to 25,000 visitors/day
•Shipping directly to customers and stores
•Thriving with heart disease
•Mindset hacks for managing isolation and uncertainty
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